媒介行業術語（一）

Available audience: 可得受衆

在任一時(shí)間點确實有可能(néng)使用(yòng)某媒介的總體人數.在實際工(gōng)作(zuò)中被定義爲确實使用(yòng)了(le)某媒介的受衆.

The number of people who are, realistically, in a position to use a medium at any point in time. It is often operationally deaned as those actually using the medium (i.e., PUT or PUR levels).

Average audience rating: 平均受衆視(shì)聽率

在特定時(shí)期内,某媒介或節目平均時(shí)間點的視(shì)聽率.例如: 測量儀數據報(bào)告的是在一個電視(shì)節目中平均每分鐘(zhōng)的觀衆量.

The rating of a station or program at an average point in time within some specified period of time. Metered data, for example, allow reports of audience size in an average minute during a television program.

Away from home listening: 戶外(wài)收聽

戶外(wài)廣播收聽的預測.通常指車中收聽或工(gōng)作(zuò)中收聽.

Estimate of radio listening that occurs outside the home. Such listening usually takes place in a car or workplace.

Basic cable: 基本有線電視(shì)

由有線電視(shì)系統以最低(dī)收費提供的節目服務,包括:地區(qū)電視(shì)信号,廣告商贊助的有線電視(shì)網,以及接通服務.

The programming services provided by a cable system for the lowest of its monthly charges. These services typically include local television signals, advertiser-supported cable networks, and local access.

Block programming: 節目組合

是将類似節目編排在一起的做法.旨在提高(gāo)受衆流動.

The practice of scheduling similar programs in sequence to promote audience flow.